Marketing and Advertising Businesses for sale in South Africa

Review assignment, change-of-control, renewal, termination, exclusivity and performance clauses in each material agreement. Obtain client consent where required and discount revenue tied to informal relationships, the seller personally or campaigns ending soon after completion.

Only if the processing remains lawful under POPIA. Review collection notices, consent or other lawful bases, opt-out records, suppression lists and processor contracts before transferring databases or continuing unsolicited electronic direct marketing.

Check contracts with clients, employees, freelancers and production partners for intellectual-property ownership and usage rights. Verify administrator access and transfer rules for domains, social profiles, analytics, ad platforms, source files, fonts, images and music.

Reconcile client advances, platform balances, supplier invoices and campaign spend by account. Separate agency revenue from pass-through media costs, identify unreconciled credits or overspend, and calculate the working capital needed to pre-fund campaigns.

Calculate gross margin by client, service and campaign after media, freelancers, production and staff time. Reconcile billing to bank receipts, then adjust for unpaid pitches, owner-led accounts, customer concentration and unusually high short-term project work.

Review substantiation for material claims, promotions, influencer disclosures, complaints, takedowns and regulator correspondence. Identify sectors with additional advertising rules and allocate liability for campaigns already published, especially where warranties continue after the ownership change.